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Have you heard about Tailwind for Pinterest? Are you looking for a Tailwind App Review?
I have been reading all about how great Tailwind for Pinterest is for a while now. I bet you have too. Every serious blogger on Pinterest seems to be using Tailwind. Since the service is free to try, I decided to sign up and see if Tailwind is as great as everyone says it is.
I just completed my first week using the Tailwind app for Pinterest. Is Tailwind easy to use? Will it save time? Does it increase re-pins? Will using Tailwind help with blog traffic?
Here is my detailed Tailwind app review and a list of Tailwind tips for Pinterest marketing.
What is Tailwind?
Tailwind is a Pinterest (and Instagram) scheduler for bloggers and businesses. According to Tailwind: you can schedule blog posts, discover content, amplify your reach, and measure results; all with one tool.
Why Use Tailwind?
The main goal in using Tailwind is to save time pinning. Pinterest likes (and favors) users who pin daily, throughout the day. Most of us don’t have the time to pin all day. Therefore, many of us binge pin. Meaning we pin a bunch during our lunch break or at night, rather than space our pins out over the course of the day.
Tailwind solves this problem for you. When you use Tailwind, you can schedule your pins for specific times and days. Tailwind even has a “Smart Schedule” option in which it identifies the best times for you to pin based on how your pins are performing.
Tailwind also offers a unique service called Tailwind Tribes. Tribes are groups of other Tailwind users within a specific niche. Much like a Pinterest board, you can post to a Tailwind Tribe and other members can re-pin your content.
How Much Does Tailwind Cost?
Currently the Tailwind platform is free to use for up to 100 pins. You do not need to provide a credit card, or any other form of payment. Just sign up, tinker around, schedule 100 pins, and see if you like the service. There really is no catch. The free trial is what got me to sign up and test Tailwind in the first place.
If you like Tailwind and wish to continue using it, after your 100 free pins, you have a couple of options.
- You can pay $9.99 a month for an annual membership, (billed annually) which equals $119.88.
- You can pay $15.00 per month, (billed monthly) which equals $180.00.
These prices are per account, are for small businesses with less than 100 employees, and are current as of 2/2018.
Does Tailwind Really Work?
As I stated above, I have been using Tailwind for one week. I started on January 29, 2018. So did I get the results I was hoping for?
According to Google Analytics, my site traffic increased more than 400% from the week of 1/22 to 1/28, to the week of 1/29 to 2/4 (the first week I used Tailwind). I posted one new post the week of 1/22, and two new posts the week of 1/29. Otherwise, I tried to make sure that I was consistent in my social media sharing.
When I look at where my traffic is coming from, 90% came from Pinterest the week of 1/22. And 87% came from Pinterest the week of 1/29.
According to the Tailwind dashboard (and email summary I received), both my re-pin and follower rate increased over the previous week.
- 121 re-pins compared to 63 the prior week.
- 51 new followers compared to 0 the prior week.
I published approximately 55 pins through Tailwind during my first week. I also continued to pin manually at my usual times and rate.
In addition, I published 11 pins to 3 Tailwind Tribes and received 27 re-pins. (I’m still figuring out which Tailwind Tribes work best.)
According to Pinterest Analytics, all of my stats are up. You can see a significant increase starting on 1/29.
And more recent stats, after approximately 3 months:
Do I think that Tailwind works? Absolutely. However, I think I still have a lot more to learn to completely take advantage of all it has to offer.
So did I end up signing up for Tailwind? Yes! I truly believe that with a little more time and effort, I should be able to maximize my Tailwind results. Following are some tips and suggestions for using Tailwind to grow your blog and drive traffic to your site.
Take some time, each week, to set up a pin schedule. I do this on Sundays or Mondays, and I schedule for the ENTIRE week. This means that I don’t have to worry about Pinterest all week, and can focus on other tasks.
Tailwind Smart Scheduling
Definitely take advantage of the Tailwind Smart Scheduling feature. These are suggested times that Tailwind believes your pins will do best.
While scheduling means I don’t have to worry about Pinterest, I still pin manually every day. It’s really pretty easy. I do it from my phone app when I’m waiting in the school pick-up line, or at night when I’m watching TV. The key here is that I pin less (manually) than I did before.
Don’t rely on Tailwind Tribes, but definitely join some. Do your research on niche specific tribes and which ones seem to have a lot of activity. Make sure to follow any Tribe rules. They all vary. Leave Tribes that don’t seem to work for you.
The 80/20 Rule
Pinterest is all about content sharing. This means you should be sharing your content AND other content. Many believe that means 80% other content and 20% your content. I don’t think this is a hard and fast rule, however it does look spammy when you are only sharing your own content. And, the more you share other people’s content, the more likely others will be willing to share YOUR content.
Dont’ Put Your Eggs all in One Basket
There are many people that get ALL of their traffic from Pinterest. As you can see from above, alot of my traffic currently comes from Pinterest. So what happens when Pinterest changes their algorithm, or what if they go bust? Bye, Bye traffic.
You should definitely be taking advantage of all that Pinterest has to offer. However, you should also diversify. This means putting effort into writing great content, that will rank in search engines, AND sharing that content elsewhere.
Since Tailwind is FREE to try, and you don’t need to provide a credit card, there really is no downside. Try it out and let me know if it works for you. Click on Tailwind for Pinterest to start your free trial.