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Catchy blog titles and headlines are the Achilles heel of many bloggers.
Paula, from the blog I’m Busy Being Awesome, recently asked, “Do you have any tips to up my ‘headline game?'”
What makes a good blog title? How do I SEO my headlines? How can my blog title drive traffic to my blog?
These are all great questions. Hopefully, the following 5 tips will help you to up your own “headline game”.
Solve a Problem
Blog titles, headlines, and posts should solve a problem. Readers often ask themselves, “what’s in it for me?”. The number one reason someone is going to read your blog post, is because it solves a problem for them.
Yes, sometimes we get caught up in cute kitten stories and videos. However, most of the time we are looking for a solution to a problem.
Create blog posts and blog titles that solve a problem, and you are one step closer to getting visitors to your blog.
Use Power Words and Action Words
Power words and action words, or phrases, draw a reader in.
Power words like secrets, hacks, mistakes, and fears create a sense of urgency and curiosity. Action words and phrases like “try this” and “how to” make readers want to learn more.
The title of this post uses “How to” and “Fierce” to draw the reader in. RuPaul, if you know who that is, certainly helps as well. However, RuPaul can be replaced with any fierce person or item. Fierce is what draws your attention.
Use Odd Numbers and Make Lists
Research suggests that we remember items on a list if there is an odd number of them. Therefore create list posts with odd numbers.
For example, “5 Secrets to Creating Catchy Headlines”.
This blog post title solves a problem: creating catchy headlines, uses a power word: secrets, and an odd number: 5.
Find Blog Titles That Move You
There is no harm in searching Pinterest, other blogs, and sites like BuzzFeed and UpWorthy for blog title inspiration.
While you should never copy content outright, you can certainly use the ideas you find to create your own unique headlines.
What blog titles jump out at you? Ask yourself why. Are they list posts? Do they have power words in them?
I could have called this post “5 Secrets to Creating Catchy Headlines”, as mentioned above, or “How to Create Powerful Blog Titles”. Either of these would have been fine.
However, “How to Make Blog Titles as Fierce as RuPaul” stood out to me. Why? Because it’s a bit fun and a bit bold. It speaks to my personality.
Find what speaks to you, your blog, and your personality.
Use a Blog Titles Generator
As they say, “there’s an app for that”. And there usually is.
In this case, there are blog title and headline generators. Simply do an internet keyword search to find one.
The one I tried, and used, for this post is the Portent Content Idea Generator.
It was super easy and fun to use. There were so many funny and unique options, I honestly had a hard time choosing and creating a blog title.
Bonus Tip: SEO Your Blog Titles
A great blog title, or headline, will get readers to click on your post. However, how do you get your post in search engine results? Search engine optimization.
Check out my post 5 Blog SEO Tips: How to Optimize Blog Posts for SEO for more information.
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